Title

To Be or Not to Be: That Isn't the Question! An Empirical Look at Online versus Traditional Brick-and-Mortar Courses at the University Level

Document Type

Article

Publication Date

2011

Publication Title

Marketing Education Review

DOI

10.2753/MER1052-8008210304

Abstract

The focal point of the study was the empirical investigation of student perceptions of and attitudes toward online education at the university level. Over 800 student participants completed a questionnaire designed to assess student self-ratings of their own experiences with online courses and to provide a broader view of students' perceptions of such courses. Questionnaire items were derived from the relevant literature and focused on the areas of online versus traditional course formats, the impact of online courses on group projects, quality of instruction, and student preferences regarding online course offerings. Managerial implications are presented and avenues for future research discussed.

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