The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study
Document Type
Conference Proceeding
Publication Date
2014
Publication Title
Advances in marketing: Transformational Marketing
ISBN
9780984088454
Abstract
As consumers have been found to make suboptimal financial decisions, there is a need for marketers to better understand what guides consumers’ investment decisions. The authors examine how consumers utilize perceived knowledge and risk to make retirement investment choices. This study illustrates that increasing levels of perceived financial knowledge and familiarity with retirement planning, in addition to higher levels of financial risk tolerance, resulted in riskier investment decisions. Gender differences were found across variables, such that men reported higher levels of perceived knowledge and risk tolerance, and selected riskier retirement options compared to females.
Recommended Citation
Bock, Dora E., Lindsay Larson, Jacqueline K. Eastman.
2014.
"The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study."
Advances in marketing: Transformational Marketing, Rebecca VanMeter and Jeri Weiser (Ed.): 288-289 New Orleans, LA: Society for Marketing Advances.
source: http://c.ymcdn.com/sites/www.marketingadvances.org/resource/resmgr/2014_SMA_Proceedings.pdf isbn: 9780984088454
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/18
