Title

The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly

Document Type

Article

Publication Date

Spring 2017

Publication Title

Marketing Management Journal

ISSN

1534-973X

Abstract

This research found Indian seniors with a younger cognitive age to be more materialistic and more motivated to consume for status, but not significantly more loyalty prone. In terms of moderating variables, self-confidence as a moderator did impact the relationship between cognitive age and materialism as well as for loyalty proneness, but not for status consumption. In terms of social involvement, it had a moderating impact between cognitive age and materialism, status consumption, and loyalty proneness. This suggests the importance of social relationships for Indian elderly and the impact they have on consumption variables

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