Illegal Questioning: a Study of Marketing Students’ Recent Interview Experiences During Their Career Searches

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Journal for Advancement of Marketing Education


This study presents marketing students’ interviews, relevant marketing literature, and survey results collected from a group of undergraduate marketing students represented by four universities throughout the United States. Specifically, this study examined whether marketing students were asked illegal questions during their most recent face-to-face interviews and the students’ reactions to these questions. The results suggested that, overall, the students from the four universities are being asked illegal questions during job interviews and, surprisingly, are not uncomfortable being asked inappropriate and often illegal questions. Discussed are reasons why students appeared to be unconcerned about answering questions with potential legal ramifications.