An Exploratory Look at Indian Millennials’ Media Perceptions

Presenters/Authors

Rajesh Iyer, Bradley UniversityFollow
Jacqueline K. Eastman, Georgia Southern UniversityFollow
Heather Monteiro, University of Nevada, Las VegasFollow
Seema Singh Zokarkar

Document Type

Presentation

Presentation Date

Winter 2015

Abstract or Description

Poster presented at Winter 2015 American Marketing Association’s Marketing Educators Conference Working Paper Series

Sponsorship/Conference/Institution

Winter 2015 American Marketing Association’s Marketing Educators Conference Working Paper Series

Recommended Citation

Iyer, Rajesh, Jacqueline K. Eastman, Heather Monteiro, Seema Singh Zokarkar. 2015. "An Exploratory Look at Indian Millennials’ Media Perceptions." Department of Marketing Faculty Presentations. Presentation 52.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/52