Title

Profiling Foreign Visitors in a Diverse Florida Community: Impact for Destination Planning

Document Type

Presentation

Publication Date

5-24-2000

Abstract

Travel and tourism contributes substantially to the economy in Florida, where 48.7 million people vacationed in 1998. Almost 8 million of these were foreigners (THCVA, Inc, 1999). In 1997 alone, Florida visitors spent over $40 billion and tourism directly employed almost 800,000 Floridians (Florida Department of Revenue, 1998).

Sponsorship/Conference/Institution

Academy of Marketing Science Annual Conference (AMS)

Location

Montreal, Canada

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