Profiling Foreign Visitors in a Diverse Florida Community: Impact for Destination Planning
Travel and tourism contributes substantially to the economy in Florida, where 48.7 million people vacationed in 1998. Almost 8 million of these were foreigners (THCVA, Inc, 1999). In 1997 alone, Florida visitors spent over $40 billion and tourism directly employed almost 800,000 Floridians (Florida Department of Revenue, 1998).
Academy of Marketing Science Annual Conference (AMS)
Bonn, Mark A., Angela Hausman, H. Leslie Furr.
"Profiling Foreign Visitors in a Diverse Florida Community: Impact for Destination Planning."
Management Faculty Presentations.