An Analysis of Light vs. Heavy Users of Attendees to Florida Theme Parks: 1996-2001
Document Type
Presentation
Presentation Date
8-2-2002
Sponsorship/Conference/Institution
American Marketing Association Annual Summer Conference (AMA)
Location
San Diego, CA
Recommended Citation
Furr, H. Leslie.
2002.
"An Analysis of Light vs. Heavy Users of Attendees to Florida Theme Parks: 1996-2001."
Management Faculty & Staff Presentations.
Presentation 16.
https://digitalcommons.georgiasouthern.edu/management-facpres/16
COinS
