An Empirical Test of Butler's Resort Product Life Cycle: Forecasting Casino Winnings
Journal of Travel Research
This article presents a product life cycle and forecasting methodology for both emerging and established casino markets. Gross gaming revenues and win per square foot per day were forecasted using classical time-series decomposition with polynomial regression. The model supports the position that casinos conform to Butler's S-shaped product life cycle for resorts, suggesting that the rapid increases in early-period gaming revenues will not continue without intervention to rejuvenate the industry.
Moss, Steven E., Chuck Ryan, Charles B. Wagoner.
"An Empirical Test of Butler's Resort Product Life Cycle: Forecasting Casino Winnings."
Journal of Travel Research, 41 (4): 393-399.
doi: 10.1177/0047287503041004008 source: https://journals.sagepub.com/doi/10.1177/0047287503041004008