Total Quality Management Implementation: The "Core" Strategy

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Academy of Strategic Management Journal


This research presents an empirical investigation of total quality management (TQM) implementation in small- to medium-sized manufacturing firms. The study introduces a new TQM implementation strategy: the "Core" approach and tests the efficacy of a five-element quality management model. Factor analysis, cluster analysis, and ANOVA are used to test relationships among implementation, resulting practices, and performance. Results suggest TQM implementation transcends industry type and is most successful when viewed as a holistic process rather than either selective or contingent.