Title

The Impact of Servitization on Firm Performance: A Service Dominant (S-D) Orientation Perspective

Document Type

Conference Proceeding

Publication Date

5-5-2017

Publication Title

Proceedings of the Production and Operations Management Society Annual Conference

Abstract

Servitization (i.e., integrating service design, strategy, delivery, and processes) as a manufacturing firm strategy has produced ambiguous findings in its relationship with firm performance. Thus, we propose a service dominant (S-D) orientation approach to help firms develop capabilities needed to cover various methods of customer value co-creation to improve performance.

Share

COinS