Title

Competing on Capacity: Can Brown and Green Products Co-Exist?

Document Type

Presentation

Publication Date

10-7-2013

Abstract

This paper attempts to enrich the product variety management problem by providing an operations and a marketing perspective through a focus on green products and on factors related to the demand of a segmented consumer market (by their involvement in green values and purchasing) faced by a firm with limited production capacity. We identify the profitability conditions for expanding the product line with a green product by considering the distinctive characteristics of green products.

Sponsorship/Conference/Institution

Institute for Operations Research and the Management Sciences Annual Conference (INFORMS)

Location

Minneapolis, MN

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