Title

Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes

Document Type

Presentation

Publication Date

11-3-2015

Abstract

To address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.

Sponsorship/Conference/Institution

INFORMS Annual Conference

Location

Philadelphia, PA

This document is currently not available here.

Share

COinS