Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes
To address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.
Institute for Operations Research and the Management Sciences Annual Conference (INFORMS)
"Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes."
Logistics & Supply Chain Management Faculty Presentations.