Facilitator vs. Obstructor in Supplier Integration (SI) for New Product Development (NPD)
Document Type
Presentation
Presentation Date
11-20-2017
Abstract or Description
SI success for NPD depends on whether a traditional gatekeeper of supplier—salesperson—serves as a facilitator or obstructor in SI. Drawing from sociotechnical system theory, we explore how a salesperson’s barricading behaviors moderate the effects of the timing of engineer involvement in a buyer’s NPD process on supplier performance.
Sponsorship/Conference/Institution
Decision Sciences Institute Annual Meeting (DSI)
Location
Washington, D.C.
Recommended Citation
Oh, Jae-Young, Scott C. Ellis, Thomas J. Goldsby.
2017.
"Facilitator vs. Obstructor in Supplier Integration (SI) for New Product Development (NPD)."
Department of Logistics & Supply Chain Management Faculty Presentations.
Presentation 134.
https://digitalcommons.georgiasouthern.edu/logistics-supply-facpres/134
