Facilitator vs. Obstructor in Supplier Integration (SI) for New Product Development (NPD)
SI success for NPD depends on whether a traditional gatekeeper of supplier—salesperson—serves as a facilitator or obstructor in SI. Drawing from sociotechnical system theory, we explore how a salesperson’s barricading behaviors moderate the effects of the timing of engineer involvement in a buyer’s NPD process on supplier performance.
Decision Sciences Institute Annual Meeting (DSI)
Oh, Jae-Young, Scott C. Ellis, Thomas J. Goldsby.
"Facilitator vs. Obstructor in Supplier Integration (SI) for New Product Development (NPD)."
Logistics & Supply Chain Management Faculty Presentations.