DfE Innovations: Product versus Process Focus
We examine DfE innovation efforts and whether they should be channeled towards product or process improvement. Product improvements would be supported by R&D efforts and better received by consumers. Process improvements would lead to lower costs but such efforts would not impact consumer preferences since they are invisible to consumers.
Production and Operations Management Society Annual Meeting (POMS)
"DfE Innovations: Product versus Process Focus."
Logistics & Supply Chain Management Faculty Presentations.