Title

DfE Innovations: Product versus Process Focus

Document Type

Presentation

Publication Date

5-6-2018

Abstract

We examine DfE innovation efforts and whether they should be channeled towards product or process improvement. Product improvements would be supported by R&D efforts and better received by consumers. Process improvements would lead to lower costs but such efforts would not impact consumer preferences since they are invisible to consumers.

Sponsorship/Conference/Institution

Production and Operations Management Society Annual Meeting (POMS)

Location

Houston, TX

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