Identity and Entrepreneurial Orientation in the Context of Professional Service Firms
Professional service entrepreneurs (PSEs) paradoxically practice their profession in highly institutionalized contexts that require intense socialization, while also enacting another role as an entrepreneur. We examine the relationships between the PSE's professional and entrepreneurial role identities and the entrepreneurial orientation of their firms. Results suggest that entrepreneurial role identity is positively related to risk taking and innovativeness, while professional role identity is negatively related to risk taking. Interaction effects are also present. These findings imply that the importance of a role identity to an entrepreneur influences his or her attention to processes in the firm which are associated with an entrepreneurial strategic orientation.
United States Association of Small Business and Entrepreneurship (USASBE)
San Diego, CA
Stewart, Steven A., Gary J. Castrogiovanni.
"Identity and Entrepreneurial Orientation in the Context of Professional Service Firms."
Logistics & Supply Chain Management Faculty Presentations.