Clash of Two Titans: Overall Impact of Brand Equity on Inventory Level
The purpose of this research is to examine the overall impact of brand equity on inventory level. Although both are important, marketing and management literatures seem to suggest that brand equity negatively impacts inventory level through gross margin. This paper employs secondary data from Compustat database to test the hypotheses.
Decision Sciences Institute Annual Meeting (DSI)
Harnowo, Akhadian S., Gerard Burke.
"Clash of Two Titans: Overall Impact of Brand Equity on Inventory Level."
Logistics & Supply Chain Management Faculty Presentations.