Document Type
Presentation
Presentation Date
6-1-2018
Abstract or Description
Institutional Repository services require continuous, multi-channel promotion and support to attract and retain conferences, journals, and other campus collections. However, given the relative complexity of the services offered, balancing promotional messaging with a clear representation of repository offerings, policies, and procedures can be a challenge. Providing a flexible but robust marketing and support framework is especially important for institutions that rely on non-repository public services personnel to provide front-line promotion of repository services to faculty and administrators.
During this session, we will look at Georgia Southern University's recently-developed Institutional Repository Services LibGuide as a model for providing such a framework (http://georgiasouthern.libguides.com/irservices/overview). This portal simultaneously provides 1) a front-line promotional tool, 2) a client-management tool for setup and support consultations, and 3) a storehouse for repository-related documents, forms, MOUs, and licenses. This portal further integrates with the library's other scholarly communications-related guides, providing seamless representation of these services to patrons.
Participants will use this guide as a jumping-off point to discuss strategies and best practices for mediating institutional repository services, and for integrating repository promotion and support into libraries' broader scholarly communications initiatives.
Sponsorship/Conference/Institution
Digital Commons Southeastern User Group Meeting (DCSEUG)
Location
Johnson City, TN
Source
https://dc.etsu.edu/dcseug/2018/schedule/3/
Recommended Citation
Mortimore, Jeffrey M..
2018.
"We've Got A Guide for That: Building a Comprehensive Marketing and Support Framework for Institutional Repository Services."
Library Faculty Presentations.
Presentation 107.
source: https://dc.etsu.edu/dcseug/2018/schedule/3/
https://digitalcommons.georgiasouthern.edu/lib-facpresent/107
Additional Information
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