The Effects of Perceived Risk and Technology Type on Users’ Acceptance of Technologies
Document Type
Article
Publication Date
1-1-2008
Publication Title
Information and Management
DOI
10.1016/j.im.2007.03.005
ISSN
0378-7206
Abstract
Previous studies on technology adoption disagree regarding the relative magnitude of the effects of perceived usefulness and perceived ease of use. However these studies did not consider moderating variables. We investigated four potential moderating variables – perceived risk, technology type, user experience, and gender – in users’ technology adoption. Their moderating effects were tested in an empirical study of 161 subjects. Results showed that perceived risk, technology type, and gender were significant moderating variables. However the effects of user experience were marginal after the variance of errors was removed.
Recommended Citation
Im, Il, Yongbeom Kim, Hyo-Joo Han.
2008.
"The Effects of Perceived Risk and Technology Type on Users’ Acceptance of Technologies."
Information and Management, 45 (1): 1-9: Elsevier.
doi: 10.1016/j.im.2007.03.005
https://digitalcommons.georgiasouthern.edu/info-sys-facpubs/94
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