Traditional Shoppers and Online Shopping
Proceedings of the Southern Association for Information Systems
The recent advancement in technology has facilitated commerce around the globe. This online medium of commerce has provided great opportunities for many consumers. However, there are many issues surrounding online shopping that need to be addressed before the advantages of online shopping are fully realized. One significant issue is consumer attitude and behavior. The purpose of this paper is to examine the online shopping behavior of consumers who still shop from traditional stores. A survey was conducted in a shopping mall of a medium size city in the southeastern region. The results show a positive attitude of offline consumers toward online shopping.
Tabatabaei, Manouchehr, Sonny Butler, Camille F. Rogers.
"Traditional Shoppers and Online Shopping."
Proceedings of the Southern Association for Information Systems: Association for Information Systems.