Online Shopping Perceptions of Offline Shoppers
Document Type
Article
Publication Date
2009
Publication Title
Issues in Information Systems
ISSN
1529-7314
Abstract
Recent advancements in technology have facilitated commerce around the globe. The online medium of commerce has provided and will continue to provide great opportunities for consumers and businesses. However, there are a number of issues that need to be addressed before the advantages of online shopping can be fully realized. One significant aspect is consumer perception of online shopping. The purpose of this paper is to examine the online shopping perception of consumers who shop from traditional stores. A survey was conducted in shopping malls in the southeastern region of the United States. The results show a positive perception of offline consumers toward online shopping. In addition, the results coincide with national trends for online shopping which show many traditional shoppers gather information on products and services online, but still make the purchase onsite in a traditional setting by visiting a store.
Recommended Citation
Tabatabaei, Manouchehr.
2009.
"Online Shopping Perceptions of Offline Shoppers."
Issues in Information Systems, 10 (2): 22-26: International Association for Computer Information Systems.
source: http://www.iacis.org/iis/iis_articles.php?volume=10&issue=2
https://digitalcommons.georgiasouthern.edu/info-sys-facpubs/59
Copyright
Articles published in IIS are licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
