Measuring How Perceived Interactivity with Different Media Influences Perceived Values and Satisfaction
In this empirical study, the authors examined how three dimensions of perceived interactivity impact on customers perceive values on online shopping websites and level of customers’ satisfaction towards their shopping website. Between perceived interactivity and consumers’ loyalty, the mediating role of satisfaction and perceived values on shopping websites are measured. The results show some significance levels between perceived interactivity and dependent variables including perceived values, satisfaction, and loyalty.
US-Korea Conference on Science, Technology, and Entrepreneurship (UKC)
Los Angeles, CA
Han, Hyo-Joo, Jungkun Park, Juyoung Han.
"Measuring How Perceived Interactivity with Different Media Influences Perceived Values and Satisfaction."
Enterprise Systems and Analytics Faculty Presentations.