Title

Measuring How Perceived Interactivity with Different Media Influences Perceived Values and Satisfaction

Document Type

Presentation

Publication Date

8-10-2012

Abstract

In this empirical study, the authors examined how three dimensions of perceived interactivity impact on customers perceive values on online shopping websites and level of customers’ satisfaction towards their shopping website. Between perceived interactivity and consumers’ loyalty, the mediating role of satisfaction and perceived values on shopping websites are measured. The results show some significance levels between perceived interactivity and dependent variables including perceived values, satisfaction, and loyalty.

Sponsorship/Conference/Institution

US-Korea Conference on Science, Technology, and Entrepreneurship (UKC)

Location

Los Angeles, CA

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