Theses from 2024
The Impact of Minimalist Design on Consumer’s Brand Expectations, Carolina L. Guerrero
Generation Z's Use of User-Generated Content for Travel Advice, Emmie Kay Hudson
Theses from 2023
Theses from 2022
Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'Senia L. Agosto-Rivera
Using Marketing Analytics Strategies to Expand Jonny Boy Cookie’s Social Media Engagement, Jenifer M. Backhaus
Theses from 2021
The Effects of COVID-19 On China’s Luxury Retail Market, Shirlysia D. Daniel
Chatham County Dental Initiative Marketing Support, Brianna L. Shirey
Theses from 2019
Social Media is Bananas: The effect social media has on rebranding and customer attraction and retention, Kara Heater
Theses from 2018
Inside Sales vs. Outside Sales & The Evolving Art of Communication, Garrett Chapman
An Investigation of Web Atmospherics in Online Luxury Branding, Emilie E. Jones
Predicting Thrill Seeking Behavior, Matthew I. Keane
Social Media Marketing Implications for the Hospitality Industry, Xxavier W. Robertson
Beyond Higher Ed Marketing: Unsanctioned User Generated Content, Jordan Taylor Salvador
Theses from 2017
Investigating the Effects That Alcohol Consumption has on the Impulse Buying Behaviors of College Students, Christian J. Kerrigan
Theses from 2016
The Impact of Status Consumption on Luxury Consumption Behaviors: The Influence of Culture, Don L. Faulk
Theses from 2015
The Effects of Religious Symbolism on Consumer Perceptions of a Salesperson, Meredith A. Amason, Luther T. Denton, and Lindsay Larson
Status Consumption and the Millennial Consumer: An Exploratory Study, Angelina Heugel
Theses from 2014
Social Media Marketing Use in Georgia’s Institutions of Higher Education, James Kelly
