Presentation Title

Tweet Like Ethel; Or, How to Impress Your Institution’s Marketing Team

Location

PARB 255

Type of Presentation

Individual paper/presentation (20 minute presentation)

Target Audience

Higher Education

Abstract

A substantial part of Information Literacy is navigating information on the web, specifically on social networking channels. It therefore behooves librarians to have a presence on these channels in service of their various patron groups in order to, essentially, cultivate an online information literate landscape. Defining Info Lit in posts, addressing Fake News with suggested tools and resources for investigation, and setting a benchmark for engaging with materials online creates a perfect environment for modeling.

The Ethel K. Smith Library at Wingate University (WU) has had social media accounts for several years, focusing on 3 channels: Facebook, Twitter, and Instagram. How does our library impress the university’s marketing team?

Our presentation will address how to successfully manage social media for your academic library. The first step of this process is strategy; planning ahead to increase potential engagement. Then craft informative content in a way that interests your intended patron group(s). Finally, analyze and assess the results of your posts and alter your strategy accordingly. We will share our experiences with this process, including the posts and recurring post types intended to develop the information literate landscape at WU, as well as some helpful tools we use, such as Canva, Pixabay, GIPHY, and more. Time will be left at the end of the presentation for Q&A or discussion.

Presentation Description

A substantial part of Information Literacy is navigating information on the web, specifically on social networking channels. In this presentation, we will share the Ethel K. Smith Library’s (Wingate University) social media strategy. Following a brief overview of Ethel’s presence on Facebook, Twitter, and Instagram; the presentation will also cover the importance of having a social media plan, using analytics tools, and engaging students [in an information literate landscape] where they are -- online.

Keywords

Social Networking, Social Media, Outreach, Digital Literacy, Higher Ed, Marketing

Publication Type and Release Option

Presentation (Open Access)

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Feb 22nd, 10:15 AM Feb 22nd, 11:30 AM

Tweet Like Ethel; Or, How to Impress Your Institution’s Marketing Team

PARB 255

A substantial part of Information Literacy is navigating information on the web, specifically on social networking channels. It therefore behooves librarians to have a presence on these channels in service of their various patron groups in order to, essentially, cultivate an online information literate landscape. Defining Info Lit in posts, addressing Fake News with suggested tools and resources for investigation, and setting a benchmark for engaging with materials online creates a perfect environment for modeling.

The Ethel K. Smith Library at Wingate University (WU) has had social media accounts for several years, focusing on 3 channels: Facebook, Twitter, and Instagram. How does our library impress the university’s marketing team?

Our presentation will address how to successfully manage social media for your academic library. The first step of this process is strategy; planning ahead to increase potential engagement. Then craft informative content in a way that interests your intended patron group(s). Finally, analyze and assess the results of your posts and alter your strategy accordingly. We will share our experiences with this process, including the posts and recurring post types intended to develop the information literate landscape at WU, as well as some helpful tools we use, such as Canva, Pixabay, GIPHY, and more. Time will be left at the end of the presentation for Q&A or discussion.