Term of Award

Summer 2020

Degree Name

Master of Fine Arts (M.F.A.)

Document Type and Release Option

Thesis (open access)

Copyright Statement / License for Reuse

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


Department of Art

Committee Chair

Jason Murdock

Committee Member 1

Celine Manoosingh

Committee Member 2

Bradley Sturz


It takes a person 0.05 seconds to form a first impression of something new. While first impressions are quick and surface level, they are generally important in the lasting impression developed by the individual. I believe graphic designers have the ability to manipulate the first impression of their work by using the different languages of typography to command the attention of an audience and direct a planned impression. Through the testing and research of this thesis study, I aim to provide examples of how people share common responses and interpretations of visual elements and show that the visual and verbal languages of typography can affect the first impressions of a particular design.

OCLC Number


Research Data and Supplementary Material