Term of Award

Fall 2019

Degree Name

Master of Fine Arts (M.F.A.)

Document Type and Release Option

Thesis (open access)

Copyright Statement / License for Reuse

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


Department of Art

Committee Chair

Jason Murdock

Committee Member 1

Edward Rushton

Committee Member 2

Jason Hoelscher


Over the past few decades, design issues have gotten more complex, and designers got responsible for solving more significant problems, from object-level problems to system-level problems to societal-level problems. This thesis is an exploration of employing a systems approach for solving these complicated issues. The systems approach helps designers to look at matters as a whole and consider all connected pieces in a network all together. In this way, proposing solutions to those problems will address all those parts and will solve them at the same time. In this thesis, I will study and analyze case studies such as Canva, Lingo, and Figma that have incorporated the systems approach for resolving current problems in the design field. As a part of my thesis, I will use the same approach to solve traditional graphic design practice difficulties in organizations. I will investigate how to refine the excising design flow and will propose a new system that will address several collaboration issues simultaneously. In this thesis, I will focus on creating a labor-saving and time-saving platform that will provide this opportunity for professional graphic designers and non-professionals to collaborate more efficiently. The goal of this platform is to empower novice designers to do some basics of graphic design themselves. Then professional designers will be responsible for creating and providing visual identity assets and templates for non-designers. Different sets of interviews and surveys will be conducted to collect information about users’ preferences. Also, several user testing will be done to observe the users’ experience for optimizing the platform.

Research Data and Supplementary Material