Term of Award

Spring 2015

Degree Name

Master of Science in Experimental Psychology (M.S.)

Document Type and Release Option

Thesis (open access)

Copyright Statement / License for Reuse

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

Department

Department of Psychology

Committee Chair

Jessica J. Brooks

Committee Member 1

Shauna Joye

Committee Member 2

Janie H. Wilson

Abstract

Despite increased awareness of complications, the use and abuse of alcohol remains a problem in the United States. With regard to drinking, individuals encounter situations in which they must maintain a balance between temptation to drink and the need to regulate alcohol intake. Maintaining this balance requires the use of self-control. For this reason, lack of self-control has been implicated a potential influence on excessive alcohol consumption. The Strength Model of Self-Control (Baumeister, Vohs, & Tice, 2007) posits that self-control draws on a limited resource that becomes depleted following repeated use. The term “ego depletion” is used to refer to this temporary loss of self-control. The current study examined the effect of ego depletion on alcohol-related cognitions to determine if the strength of alcohol-related cognitions is affected by temporary loss of self-control, as well as if its effects can be gauged using an implicit measure of alcohol motivation. There was not a significant effect of ego depletion on implicit attitudes toward alcohol. Limitations and future directions are discussed.

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