Term of Award

Spring 2015

Degree Name

Doctor of Philosophy in Logistics and Supply Chain Management (Ph.D.)

Document Type and Release Option

Dissertation (restricted to Georgia Southern)

Copyright Statement / License for Reuse

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


Department of Marketing and Logistics

Committee Chair

Gerard Burke

Committee Member 1

Alan Mackelprang

Committee Member 2

Geoffrey Dick


This research investigates how information and material distortions affect operational and financial performance aspects of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins and inventory levels are tested and reported.

Research Data and Supplementary Material