Term of Award
Doctor of Philosophy in Logistics and Supply Chain Management (Ph.D.)
Document Type and Release Option
Dissertation (restricted to Georgia Southern)
Copyright Statement / License for Reuse
This work is licensed under a Creative Commons Attribution 4.0 License.
Department of Marketing and Logistics
Committee Member 1
Committee Member 2
This research investigates how information and material distortions affect operational and financial performance aspects of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins and inventory levels are tested and reported.
Ayala, C. (2015). The Effects of Bullwhip on Item-Level Performance (Doctoral dissertation). Retrieved from Georgia Southern University Digital Commons Database. (Accession No. #2301)