Title

Interstate Highway Travelers, Timeshares and Coastal Resorts--Are They Related?

Document Type

Article

Publication Date

Spring 2000

Publication Title

Visions in Leisure and Business, Winter

Abstract

Interstate highways provide access to virtually every region of the contiguous United States. While destination oriented travelers may or may not make stops in intermediate regions, those travelers do form images of non-destination regions and may be enticed to make leisure-based stops in regions they deem to be "attractive." Hence, understanding the behavior of interstate travelers is of great importance to tourism- and leisure-based endeavors located in traditional "drive-through" interstate highway corridors. This paper presents the findings of a study based on coastal Georgia Interstate 95 travelers that utilized side-trip behavior and non-destination attractiveness variables as components of a predictive model that was designed to increase the efficiency of timeshare and coastal resort marketing practices.

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