Title

Women's Motivations to Sew Clothing for Themselves

Document Type

Conference Proceeding

Publication Date

2017

Publication Title

2017 ITAA Annual Conference Proceedings: Oral Presentations

ISSN

2572-679X

Abstract

Participation in home sewing sewing is undergoing a resurgence in participation with a growing number of women choosing to sew their garments instead of buying readily available fast fashion. The purpose of this grounded theory study was to understand the current motivations of an ethnically diverse sample of women who sew garments for themselves. The in-depth interview data from 15 interviews revealed personal fulfillment to be the overarching reason for their sewing participation. Personal fulfillment was achieved through investment, control, and empowerment that provided the women with accomplishment, a creative outlet, and stress relief. Theoretical perspectives of prosumerism, craft consumer and do-it-yourself consumption uses and gratification theory were applied to better understand the motivations of these women to sew garments for themselves.

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