Title

Rural Tourism Planning as Experiential Learning - A Collaborative Step Toward Community Prosperity

Document Type

Presentation

Publication Date

3-9-2011

Abstract

Presentation given at the National Extension Tourism Conference. Human Sciences, Georgia Southern University This study was prompted by the archaeological discovery of significant features and artifacts related to a Civil War prison camp located in Jenkins County, Georgia. Given the county’s 17.9% unemployment and 27.2% poverty rates, officials view the Civil War site as a potential tourism attraction able to contribute to community prosperity. Developed as an experiential learning tool for undergraduate tourism students at Georgia Southern University, the study utilized Gunn’s ―Functioning Tourism System Model‖ as a methodological framework. Objectives of the study were to a) delineate a destination zone centered in Jenkins County, b) assess the zone’s attraction, service, and transportation resources, c) identify potential tourism experiences and target markets, and d) conduct a SWOT Analysis focused on the destination zone and the Civil War theme. The ―Lessons Learned‖ from the study methodology can be of utility to Extension Specialists facing severe community prosperity issues in regions with untapped tourism resources.

Sponsorship/Conference/Institution

National Extension Tourism Conference

Location

Charleston, South Carolina

Source

https://extensiontourism.net/

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