Part of the Marketing Commons

Works by Yin-Tien Wang in Marketing

2017

Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, Yin-Tien Wang
Luther Trey Denton

Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, Yin-Tien Wang
Jin-Woo Kim

2015

Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, Yin-Tien Wang
Department of Marketing Faculty Publications

Link