Encouraging and Rewarding Customer Loyalty: Key Considerations for Sports Teams, Vassilis Dalakas, Madeleine Tseng, Joanna Melancon
Association of Marketing Theory and Practice Proceedings 2021

Loyalty Reward Programs by Brands Partnering with Sports Teams: Do Fans Prefer Team-Related Benefits?, Clara Loquier, Vassilis Dalakas
Association of Marketing Theory and Practice Proceedings 2021