Student Satisfaction with Learning Experience and Its Impact on Likelihood Recommending University: Net Promoter Score Approach, Musa Pinar, Coleen Wilder, Matthew Luth, Tulay Girard
Association of Marketing Theory and Practice Proceedings 2023

Comments from the Editors, Tulay Girard, Melek Meral Anitsal
Journal of Applied Marketing Theory

Comments from the Editors, Tulay Girard, Melek Meral Anitsal
Journal of Applied Marketing Theory

Examining the Relationships Between Branding Factors and Likelihood of Recommending: Determinants of Net Promoter Score, Musa Pinar, Tulay Girard
Association of Marketing Theory and Practice Proceedings 2022

Examining the Use of Social Media in Building a Student Personal Brand and the Impact of Demographics, Tulay Girard, Musa Pinar
Association of Marketing Theory and Practice Proceedings 2021

Understanding Student Perceptions of their Personal Branding in Higher Education, Musa Pinar, Tulay Girard
Association of Marketing Theory and Practice Proceedings 2020

Perceptions of Service Profession-Status Stereotyping: Comparisons of Turkish and American Millennials, Musa Pinar, Coleen Wilder, Tulay Girard, Sinan Nardali
Association of Marketing Theory and Practice Proceedings 2019

Internal Services Brand Orientation: Comparing the Perspectives of Managers, Employees, and Customers, Ceren Ekebas-Turedi, Musa Pinar, Paul Trapp, Tulay Girard
Association of Marketing Theory and Practice Proceedings 2018

A Collaborative Logo Design Project for a Startup Therapeutic Medicine Company, Tulay Girard, Luke Hallman
Association of Marketing Theory and Practice Proceedings 2017

Examining Purchase Shares of Private Label-Brands and Consumer Demographics: A Study in the United States and Turkey, Musa Pinar, Tulay Girard, Nilay Bıçakcıoğlu, İlayda İpek, Paul Trapp
Association of Marketing Theory and Practice Proceedings 2017

The Best Practices to Eliminate Distraction due to Mobile Device Usage in Classrooms Without Creating a Negative and Hostile Classroom Experience, Tulay Girard, Meral Antisal, Ismet Antisal, Stephen LeMay, Dorene Ciletti, Ronald J. Dick
Association of Marketing Theory and Practice Proceedings 2017

What are the Expectations and Opportunities for Full Professors Different than Associate and Assistant Professors?, Tulay Girard, Ismet Anitsal, Meral Anitsal, David Burns, Michael Latta, Michael McCall
Association of Marketing Theory and Practice Proceedings 2017

Understanding Employer Needs and Expectations from the Perspective of Human Resources, Tulay Girard, Daniela Ngounou
Association of Marketing Theory and Practice Proceedings 2016

Testing the Semiotic Associations, Industry Representation, Recognition and Consumer Sentiments of Logos, Tulay Girard, Melek Meral Meral Anitsal, Ismet Anitsal
Association of Marketing Theory and Practice Proceedings 2015

A Survey of Employer Needs and Expectations from Business Programs at Higher Education Institutions, Tulay Girard, Krissa Weyant
Association of Marketing Theory and Practice Proceedings 2014

Investigating Consumer Perceptions of Purchase Shares for Private-Label Brands and Demographics: A Study of the Great Value Brand, Musa Pinar, Paul Trapp, Tulay Girard
Association of Marketing Theory and Practice Proceedings 2014

Relationships of Brand Awareness, Logo Associations and Prior Shopping Experience: A Pre-test Study, Tulay Girard, M. Meral Anitsal, Ismet Anitsal, ZhenYe Zhang
Association of Marketing Theory and Practice Proceedings 2013

The Costs and Benefits of AACSB Accreditation, Tulay Girard, Meral Anitsal, David Burns, Michael Latta, John Lanasa
Association of Marketing Theory and Practice Proceedings 2011

How Retailers Use Services Marketing Mix To Communicate Information On Sales Receipts, Ismet Anitsal, Tulay Girard, Melek Meral Anitsal
Association of Marketing Theory and Practice Proceedings 2011

A Logo Selection Method, Tulay Girard, Michelle Pope
Association of Marketing Theory and Practice Proceedings 2010