Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Jin-Woo Kim

Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Jacqueline K. Eastman

The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim, Traci H. Freling
Department of Marketing Faculty Publications

Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim, Traci H. Freling
Department of Marketing Faculty Presentations

(x) Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

The More Efficient the Better: Advertising Efficiency and Its Impact on Firm’s Financial Performance, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim