Utilizing Relationship Marketing and Partnership Development as Critical Elements for Developing and Transforming Leadership Programs and Courses: Best Practice, Howard F. Rudd Jr., Thomas Kent, Carrie A. Blair
Association of Marketing Theory and Practice Proceedings 2013

Utilizing the Innovative Leadership Behavior Inventory and Relationship Marketing as Critical Elements for Teaching/Learning Entrepreneurial Leadership (EL), Howard F. Rudd Jr., John E. Clarkin, Thomas Kent, Robert J. Brinson Sr
Association of Marketing Theory and Practice Proceedings 2010