Part of the Marketing Commons

Works by Steve Greenberg in Marketing

2011

NFL Programming “The Setting of a Strategic Agenda” for Growth and Profitability: a Preliminary Investigation, John M. Lanasa, Steve Greenberg
Association of Marketing Theory and Practice Proceedings 2011

2010

Sporting Change: Greening the Ballpark, Steve Greenberg, Anthony Taormina, Robert Sroufe
Association of Marketing Theory and Practice Proceedings 2010

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