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Part of the Marketing Commons

2023

What Drives Cryptocurrency Adoption? Exploring the Role of Psychological Traits and Environmental Orientation, Sooyeon Choi, Seungho Shin
Journal of Applied Marketing Theory

LOHASian’s Cryptocurrency Adoption: Technology Acceptance Model in the Extended Theory of Planned Behavior, Sooyeon Choi
Association of Marketing Theory and Practice Proceedings 2023

2022

An Exploration of How Having a Materialistic Value is Related to an Environmentally Sensitive Personality., Sooyeon Choi
Association of Marketing Theory and Practice Proceedings 2022