In House versus Outsourcing: Effects of Service Quality and Consumer Satisfaction of Sport Centers, Jennifer Y. Mak, Siu Yin CHEUNG
Journal of Applied Marketing Theory

The Five-Factor Consumer Behavior Model for Intercollegiate Football Tickets Consumption, Jennifer Y. Mak, Siu Yin CHEUNG
Journal of Applied Marketing Theory

Service Quality of the Chinese YMCA of Hong Kong, Joyce Chan, Siu Yin CHEUNG, Jennifer Y. Mak
Journal of Applied Marketing Theory