Chinese’ Impulsive Shopping Behavior in a Post-Pandemic Era: Exploring the Impact of Long-Term Orientation on Self Control, and Utilitarian and Hedonic Shopping Values, Pei Wang, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2022

Saving Face: Comparing the Effects of Endorsement Marketing Strategies on Millennial Americans, Alessandra Noli, Sindy Chapa, Daniela Castillo, Tim O'Hara, Anna Dean, Tyler Trobert
Association of Marketing Theory and Practice Proceedings 2022

How Cultural Factors Affect Chinese Americans’ Attitudes Towards Seeking Mental Health Services, Arlene Q. Chen, Xinji Xiao, Yueting Wu, Xuan Zhang, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2022

Rainbow-Washing Away Customers: Does the Consumer’s Perception of Rainbow-Washing Affect Purchasing Behavior?, Ashley N. Johns, Sindy Chapa, Nakima Brooks, Holly Coleman, Maya DuBois
Association of Marketing Theory and Practice Proceedings 2022

Post-pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories During Post COVID-19 Era in the China, Pei Wang, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2021

Exploring the Effect of Shocking Advertising Used by For-profit and Nonprofit Organizations in US and Chinese Consumers, Shuo Yan, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2020

Are Eco-Friendly Cars More Favorable? An exploratory study of attitude toward eco-friendliness among multiethnic consumers in the U.S., Meng Tian, Sindy Chapa, Michael Walsh, Nicholas Kjaerholt, Ailin Xia
Association of Marketing Theory and Practice Proceedings 2020

Why I Purchase What I See On Facebook: Comparing The Impact of Electronic Word-of-Mouth Between Hispanic And Non-Hispanic Consumers, Nivia Escobar, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2018

Growing Apart: Collectivism and Acculturation, Sean Sawicki, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2018

What Happens after You are Shocked? An Investigation of Emotional Response, Brand Attitude, Attitude toward AD and Purchase Intention of Shock Advertising in Chinese Consumers, Shuo Yan, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2018

Impact of Acculturation and Internal and External Influences on Food Consumption Behavior among Asian American Ethnic Groups, Ryan W. Kota, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2018

The Role of Cultural Traditions on Branding and Word-Of-Mouth: Keeping Mother’s Recipes Alive!, Sindy Chapa
Journal of Applied Marketing Theory

Selling Fear Across Ethnic Consumers: Modeling Emotional Arousal and Validating The Impact of Galvanic Skin Responses in Advertising, Sindy Chapa, Olivia Bravo
Association of Marketing Theory and Practice Proceedings 2017

Determining the Influence of Electronic Messages on Consumer Behavior Based on Perceived Source Trust and Credibility, Mackenzie Sawyer, Tasha Hendershot, Shala Nettles, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2016

The Role of Cultural Traditions on Branding and Word-Of-Mouth: Keeping Mother’s Recipes Alive!, Sindy Chapa
Association of Marketing Theory and Practice Proceedings 2016