Part of the Marketing Commons

Works by Sharon E. Beatty in Marketing

2011

Customer’s Perceptions of Authenticity in a Service Encounter, Hyunju Shin, Kyoungmi Kim, Sharon E. Beatty
Hyunju Shin

Customer’s Perceptions of Authenticity in a Service Encounter, Hyunju Shin, Kyoungmi Kim, Sharon E. Beatty
Hyunju Shin