Neuroscience and Teaching and Learning in the Marketing Classroom: What Students Don’t Know about what is Necessary to Succeed in the Higher Education Environment or, in Other Words, Teaching and Learning: What Does the Brain Have to do with Students’ Performance in the Classroom (Yes, Perhaps Surprisingly, Students Do Possess Brains, Even if They Generally Try to Minimize Their Use, at Least in the Context of Formal Education)?
Association of Marketing Theory and Practice Proceedings 2016
Part of the Marketing Commons
