Part of the Marketing Commons

Works by Sandra Forsythe in Marketing

2020

Creating Successful Cause-brand Alliances: the Role of Cause Involvement, Perceived Brand Motivations, and Cause-brand Alliance Attitude, Beth Myers, Wi‐Suk Kwon, Sandra Forsythe
Beth Myers

2012

Creating Successful Cause-brand Alliances: the Role of Cause Involvement, Perceived Brand Motivations, and Cause-brand Alliance Attitude, Beth Myers, Wi‐Suk Kwon, Sandra Forsythe
School of Human Ecology Faculty Publications

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