The Relationship between Consumer Sentiment towards Advertising and Ad Credibility, Ad Likeability, and Attention to Ads: The Case with Visual Metaphors, Vivek Madupu, Sampathkumar Ranganathan, Sandipan Sen
Journal of Applied Marketing Theory

Information’s Role in Supply Chain Integration Efforts of the Indian Manufacturing Firm Under Environmental Uncertainty: The Supply Chain Flexibility Impact, Katrina Savitskie, Sandipan Sen, Sampath Ranganathan
Association of Marketing Theory and Practice Proceedings 2016