Differences in Eco-Friendly Attitudes and Behaviors among Consumers in the United States Across an Array of Demographics, Sam Fullerton, Tammy McCullough
Association of Marketing Theory and Practice Proceedings 2023

A Comparison of the Green Mindset and An Array of Green Customer Citizenship Behaviours of Adult Residents in South Africa and the United States, Christo Bisschoff, Estelle van Tonder, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2023

Differences in Consumers’ Green Consumption Mindsets and Behavior Across South Africa, South Korea and the United States Based upon Measures of Hofstede’s Cultural Dimensions Theory, Sam Fullerton, Estelle van Tonder, Jungki Lee
Association of Marketing Theory and Practice Proceedings 2023

Anti-consumption: A Preliminary Examination of a Set of Social Considerations That Impact a Consumer’s Decision to ‘Punish’ Marketers Deemed to be Engaging in Irresponsible Behavior, Tammy McCullough, Ania Izabela Rynarzewska, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2022

Does the Sponsorship of Sports Entities by Gambling Organizations Conform to the Set of Benefits as Conceptualized in the Model of Sports Sponsorship?, Sam Fullerton, Michael McCall, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2022

When the Going Gets Tough: Motivations of Customer Helpers’ Further Green Helping Behavior Intentions, Estelle van Tonder, Boitshepo Cl Mkhondo, Christo Bisschoff, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2022

Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers, Sam Fullerton, Tammy McCullough, Estelle van Tonder
Association of Marketing Theory and Practice Proceedings 2021

Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PASPA, Sam Fullerton, Ronald Dick, Michael McCall
Association of Marketing Theory and Practice Proceedings 2021

Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers, Sam Fullerton, Tammy McCullough, Estelle van Tonder
Association of Marketing Theory and Practice Proceedings 2020

Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PASPA, Sam Fullerton, Ronald Dick, Michael McCall
Association of Marketing Theory and Practice Proceedings 2020

Consumer Actions and Attitudes Regarding Initiatives Directed towards Sustainability: Assessing Gender and Generational Gaps, Sam Fullerton, Tammy McCullough, David L. Moore
Association of Marketing Theory and Practice Proceedings 2019

The Twelve Beneficiaries of Legalized Sports Betting: An Exploratory Assessment, Sam Fullerton, Michael McCall, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2019

Sports Marketing Field Trips: Student Expectations, Perceived Benefits, and Proactivity, Sam Fullerton, Tammy McCullough, Robert Twells
Association of Marketing Theory and Practice Proceedings 2018

Spies!, Sam Fullerton, Roger Brooksbank
Association of Marketing Theory and Practice Proceedings 2018

A Preliminary Model Reflecting the Potential Contributions Shared by the Four Parties within the Realm of Sports Sponsorship, Carol L. Bruneau, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2018

An Exploratory Investigation of Green Behaviors and Attitudes towards Green Marketing Initiatives, Sam Fullerton, Tammy McCullough, Lewis Hershey
Association of Marketing Theory and Practice Proceedings 2017

An Examination of the Marketing of a Floundering Sport: The Case of Powerboat Racing, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2016

An Examination of the Marketing of a Floundering Sport: The Case of Powerboat Racing, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2016

An Assessment of Consumers’ Perceptions of the Effectiveness of Emerging Technology-Based Marketing Strategies, Sam Fullerton, Larry G. Neale, Tammy McCullough
Association of Marketing Theory and Practice Proceedings 2015

An Assessment of Business Ethics in a Technology-Driven Environment: Consumer Attitudes Germane to an Emerging Array of Strategic Initiatives, Sam Fullerton, Larry Neale
Association of Marketing Theory and Practice Proceedings 2015

Student Perceptions of Internships: What Are the Perceived Benefits for the Interested Parties?, Sam Fullerton, Tammy McCullough, Robert Twells, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2014

Sports Events Attended by Americans: What and Why?, Sam Fullerton, Tammy McCullough, Larry G. Neale
Association of Marketing Theory and Practice Proceedings 2014

The Novelty and Nostalgia Effects of a New Major League Baseball Stadium as Measured by Its Impact on Attendance, the Corresponding Costs of Attending, and Ticket Revenue, Sam Fullerton, Carol Bruneau
Journal of Applied Marketing Theory

An Examination of the Segmentation Typologies Articulated in the Spectator and Participation Sports Marketing Literature, Sam Fullerton, Tammy McCullough, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2013

American Marketing Students’ Attitudes towards Online Classes, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2013

Psychographic Segmentation in a Unique Service Industry: A Typology Based on Consumers’ Levels of Consumption of Live and Media-Based Spectator Sports, Tammy McCullough, Sam Fullerton
Journal of Applied Marketing Theory

The Nexus of Payroll, Performance, Ticket Prices, and Attendance in MLB, Sam Fullerton
Journal of Applied Marketing Theory

Group Work: What Do Marketing Students Really Think?, Sam Fullerton, Tammy McCullough
Association of Marketing Theory and Practice Proceedings 2011

Perception of Questionable Behaviors Undertaken by Consumers in the Marketplace: Does the Size of the Loss Impact the Level of Acceptance Associated with an Action?, Sam Fullerton, Larry Neale
Association of Marketing Theory and Practice Proceedings 2011

Attitudes towards Consumer Transgressions in the Marketplace, Sam Fullerton, Larry Neale
Association of Marketing Theory and Practice Proceedings 2010

The Nexus of Payroll, Performance, Ticket Prices, and Attendance in MLB, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2010