Part of the Marketing Commons

Works by Sally Baalbaki in Marketing

2013

Brand Equity and Brand Equity Scale Developments: A Literature Review, Sally Baalbaki
Association of Marketing Theory and Practice Proceedings 2013

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2011

Cross-Cultural Quotient: A Conceptual Development, Sally Baalbaki
Association of Marketing Theory and Practice Proceedings 2011

2010

TThe Effect of Acculturation on Franchise Relationships, Sally Baalbaki
Association of Marketing Theory and Practice Proceedings 2010

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