Part of the Marketing Commons

Works by Russ Merz in Marketing

2011

An Integrated Model of Media Satisfaction and Engagement: Theory, Empirical Assessment and Managerial Implications, Russ Merz
Journal of Applied Marketing Theory

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2010

Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective, Harash Sachdev, Russ Merz
Journal of Applied Marketing Theory

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