Generosity as an Individual Difference Variable: Preliminary Steps towards a New Measurement Scale
Association of Marketing Theory and Practice Proceedings 2018
Part of the Marketing Commons
Works by Ronald E. Goldsmith in Marketing
2018
2017
2016
2015
Mediation: A Review and Analysis of the Approaches for Discovering Mediating Relationships
Association of Marketing Theory and Practice Proceedings 2015
"Hi, My Name is Pat and I Am Both an Extravert and a Market Maven”: an Update and Extension of Research on Market Mavenism and the Big Five Personality Scale
Association of Marketing Theory and Practice Proceedings 2015
2014
2011
Independent Consumers And Their Brands
Association of Marketing Theory and Practice Proceedings 2011
The Dimensions Of Materialism: A Comparative Analysis Of Four Materialism Scales
Association of Marketing Theory and Practice Proceedings 2011
2010
2002
1999
1997
The Factor Structure and Gender Differences for the List of Values: A Cross-Cultural Study
Jacqueline K. Eastman
Gender Differences in Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Students
Jacqueline K. Eastman