Materialism and Consumer Purchases an Exploratory Study: Are There Segments of Materialistic Consumers?, Rick Mathisen, David Burns, Jennifer Hutchins
Association of Marketing Theory and Practice Proceedings 2018

Building a Model of Consumer Warfare Theory, David Burns, Jennifer Hutchins, Rick Mathisen
Association of Marketing Theory and Practice Proceedings 2017

Consumer Warfare: The Effect of Attitude toward One’s Rival on Attitudes toward Defensive Strategies, David J. Burns, Jennifer Hutchins, Rick Mathisen
Association of Marketing Theory and Practice Proceedings 2016

Marketing Business Incubators and Accelerators: A Profile of Centers in the Southeast United States, Renee Fontenot, Rick Mathisen
Association of Marketing Theory and Practice Proceedings 2015

Comments from the Editors, Rick Mathisen, Michael McCall, Mike Musante
Journal of Applied Marketing Theory

Superbowl Advertising Effect on Stock Prices, Renee Fontenot, Rick Mathisen, Tom Miller
Association of Marketing Theory and Practice Proceedings 2011

Exploring B2B Brand Equity: Beyond the Traditional Models, Rick Mathisen, Michael Musante
Association of Marketing Theory and Practice Proceedings 2010

An Investigation of the Relationships Among Market Power, Industry Concentration and Industry Share, Rick Mathisen, Tom Miller
Association of Marketing Theory and Practice Proceedings 2010