Atmospheric Music in the NBA Servicescape: Fan Involvement, Team Loyalty, Consumer Attitudes and Emotional Responses, Crystal Southall, Richard M. Southall
Association of Marketing Theory and Practice Proceedings 2014

Assessing Sport-Sales Training Effectiveness: To Enhance Sales Performance of Prospective Sales Employees, Richard M. Southall, Ronald Dick, Thomas A. Pollack
Journal of Applied Marketing Theory

Revolutionizing the Market: Electronic Branding Strategies Within NCAA FBS Athletic Departments, Coyte G. Cooper, Richard M. Southall, Matthew Cooper
Association of Marketing Theory and Practice Proceedings 2010

Assessing Sport-Sales Training Effectiveness: Development of a Baseline Sample, Richard M. Southall
Association of Marketing Theory and Practice Proceedings 2010