Using FOMO to Promote Sports Events: Exploring Technology Usage and Involvement Effects, Julia E. Blose Dr., Rhonda W. Mack, Robert Pitts, Y. Xie
Association of Marketing Theory and Practice Proceedings 2021

Tension and Energy: Components of Arousal and their Effect on Intention to Give, Robert E. Pitts, Julia E. Blose, Rhonda W. Mack
Association of Marketing Theory and Practice Proceedings 2013